As a brand Smokai is about battles won and trophies taken. It’s about hunting out the good food, using tools, starting the fire, and recounting the effort while you stand with your mates around the bbq, the story growing with the flavour until both become the stuff of legend.

As a product it is a hot and cold food smoker and range of smoking woods. As a culture it sits within the true passion for both the act of smoking and how you got what you’re smoking – the fly-fishing, the hunting, the diving – or the legend of it – and the best of those stories shared with your mates.

Story. Identity. Packaging. Brand.