I have always enjoyed learning & problem solving. Design projects have led me from standing atop a Boeing 747 learning about rivets in fuselages through standing in the control room of a remand prison where a primary goal was to keep members of opposing groups not meet in the lift, to how a bank note needs balanced technologies or it jams in a counting machine.

I started my design career with a Bachelor in Psychology [supported by Anthropology, Sociology, Philosophy and Film Studies] followed by a Post Graduate Diploma in Consumer and Applied Science [Design Studies – Product, Environmental and Visual]. A favourite textbook was The Psychology of Everyday Things. The next edition saw it renamed The Design of Everyday Things. That developed an appreciation of semiotics, schema, culture and the ritual of objects and experiences.

Applied Psychology taught frameworks on recognising a problem, understanding it, and solving it. The overall process of Immersion, Ideation & Implementation. Understanding the customer, category and competition. The fit between functions required and the features delivered, forming a design brief to express point of difference.