Design projects have led me from standing on top of a Boeing 747 learning about rivets in fuselages through standing in a remand prison control room learning about outcomes when opposing group members meet in lifts, to how bank notes need balanced tech or they jam in a counting machine.

I started my design career with a Bachelor in Psychology [supported by Anthropology, Sociology, Philosophy and Film Studies] followed by a Post Graduate Diploma in Consumer and Applied Science [Design Studies – Product, Environmental and Visual]. A favourite textbook was The Psychology of Everyday Things. The next edition saw it renamed The Design of Everyday Things. That developed an appreciation of semiotics, schema, culture and the narrative behind objects and experiences. Brand.

Applied Psychology taught frameworks on recognising a problem, understanding it, and solving it. The process of immersion, ideation & implementation. Understanding the customer, category and competition. The fit between functions needed and features delivered, emotional or physical, forming the design brief to express the point of difference.